I’m Frenchie. I’ve spent 25 years in global banking and technology, including J.P. Morgan and Apple, working among senior leaders where the expectations are high, decisions carry weight and there’s little room to get it wrong.

That experience shapes how I coach. I understand the pressure and the pace, and what it’s like to give a room the certainty it needs, even when you’re the one in it carrying the most doubt about the decision. I create the space to step back, think clearly, and deal with what’s really going on. The work is focused, practical and built around the decisions and situations you’re facing.

I’m accredited by the Association for Coaching, so the process rests on established standards as well as that real-world experience.

Outside my client work, I mentor coaches through #RideTheWave as they work towards professional accreditation. I’m a charity trustee of Hastings Traditional Jack in the Green, I’m on the advisory committee of the Winkle Club, and I sing with the shanty crew most weeks. Each autumn I turn out with the historic Hastings Borough Bonfire Society’s torchlit processions, and over the years I’ve carried giants through the Old Town multiple times, at festivals and carnivals. None of this is a footnote. It’s the same instinct that runs through the coaching: show up, care, do the work properly, and mean it.

Everything I do comes back to the same thing: helping people think clearly, act deliberately, and perform in a way that actually holds up.